Use a landing page when
- You are paying for clicks and want to know what each one produced.
- You are pushing one service — end-of-lease cleaning, termite inspections, emergency electrical — rather than your whole business.
- You are testing a suburb or a new offer before committing to a full page.
- You have a seasonal campaign with a start and an end date.
What goes on it
The headline restates the promise in the ad, word for word where it makes sense. Under it: the offer, what is included, who it is for, the proof, the objections handled, and the form or phone number repeated at each natural decision point. Navigation is stripped back so there is nowhere to wander off to.
Measurement
A landing page you cannot measure is a brochure. We wire up the form so submissions are trackable, keep the thank-you page on its own URL for conversion tracking, and keep the page fast — paid traffic is mostly mobile, and slow pages burn budget before the page is even seen.
Running ads to your home page right now? That is usually the cheapest thing to fix.
Get a landing page concept