The signals that actually matter
- It looks wrong on a phone — pinch-to-zoom, tiny text, a menu that does not open.
- It takes more than three seconds to show anything on mobile data.
- Your services have changed but the site still sells what you did five years ago.
- There is one contact page and no obvious way to enquire from a service page.
- You cannot remember the last time someone said “I found you on your website”.
- Rankings have slipped and the pages that used to bring traffic are thin or duplicated.
What we do before we design anything
A redesign that ignores the current site is a gamble. We start with an inventory: every URL, which ones have traffic or links, which titles and descriptions are duplicated, what is indexed that should not be. That list decides what is kept, what is merged and what is retired.
Migration without the traffic drop
- A one-to-one redirect map from old URLs to new — 301, not a blanket redirect to the home page.
- Content preserved where it earns its place, rewritten where it reads like filler.
- Titles, descriptions and headings rebuilt per page rather than carried over wholesale.
- Search Console checked after launch for coverage errors, so a mistake is caught in days rather than quarters.
Send us your current URL and we will tell you what is worth keeping.
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