Your site is not broken. It is just from 2016.

A redesign should keep everything that already earns you customers — the pages that rank, the content people read — and fix the parts that lose them: dated layout, slow mobile loading, no clear next step.

A dated business website beside its rebuilt version on two laptop screens

When to redesign

The signals that actually matter

  • It looks wrong on a phone — pinch-to-zoom, tiny text, a menu that does not open.
  • It takes more than three seconds to show anything on mobile data.
  • Your services have changed but the site still sells what you did five years ago.
  • There is one contact page and no obvious way to enquire from a service page.
  • You cannot remember the last time someone said “I found you on your website”.
  • Rankings have slipped and the pages that used to bring traffic are thin or duplicated.

What we do before we design anything

A redesign that ignores the current site is a gamble. We start with an inventory: every URL, which ones have traffic or links, which titles and descriptions are duplicated, what is indexed that should not be. That list decides what is kept, what is merged and what is retired.

Migration without the traffic drop

  • A one-to-one redirect map from old URLs to new — 301, not a blanket redirect to the home page.
  • Content preserved where it earns its place, rewritten where it reads like filler.
  • Titles, descriptions and headings rebuilt per page rather than carried over wholesale.
  • Search Console checked after launch for coverage errors, so a mistake is caught in days rather than quarters.

Send us your current URL and we will tell you what is worth keeping.

Get a free review
Before and after comparison of a Sydney pest control website

Before and after, on the same content

The concept above shows a typical rebuild: the same business, the same services, the same photos. What changed is the order of the information, the weight given to the call to action, and how much has to load before any of it appears.

Most redesigns do not need new content. They need the existing content in the right order, with a design that does not make a modern buyer hesitate.

Common questions

Will a redesign hurt the rankings I already have?

Only if the URLs change without redirects. We list every indexed URL first, keep the ones that earn traffic, and 301 anything that moves to its closest equivalent.

Can you keep our existing content?

Yes, and usually we should. Content that answers real customer questions is an asset. We restructure and tighten it rather than throwing it away.

We are on WordPress. Can you work with that?

We can rebuild the site as fast static pages, or improve what is there. If your team relies on the WordPress editor day to day, tell us early — that changes the recommendation.

How do we know a redesign is worth it?

Check three things: how the site looks on your own phone, how long it takes to load on mobile data, and how many enquiries you can trace to it in the last six months. If all three are poor, the design is not your only problem, but it is the one you can fix first.

Keep what works. Replace the rest.

Send your current website and we will design a concept for the new one before you commit.