Four different customers, four different pages
- Regular residential. Weekly and fortnightly cleans. Sold on reliability and the same cleaner turning up. Pricing guidance helps more than it costs you.
- End-of-lease / bond cleans. A deadline, an inspection and a bond at stake. This page should name what is included, whether carpets and ovens are covered, and what happens if the agent asks for a re-clean.
- Commercial and office. Bought by a manager comparing contracts. Needs insurance, staff screening, scope, hours, and a way to ask for a site visit.
- Airbnb and short-stay turnovers. Tight windows, linen, restocking, same-day changeovers. Hosts search for this specifically.
The trust block
Put it where the decision happens, not on a separate page: public liability insurance, police-checked staff, how long you have operated, your own photos of finished work, and reviews you have genuinely received. Do not invent any of it — a fake review block is the fastest way to lose a customer who checks.
The quote request
Bedrooms, bathrooms, suburb, type of clean, preferred date, contact. That is enough to price most jobs. If you can give an instant estimate range on the page, do — “from A$X for a two-bedroom bond clean” filters out the people who were never going to book and warms up the ones who were.
Service areas
Cleaning is dense and local. A team based around the Inner West rarely wants Penrith enquiries. Spell out where you work, and consider pages for the two or three areas that actually pay, not all of them. See the Sydney area pages for how we approach that.
We can show you this as a real design for your cleaning business, before you pay anything.
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