Web design for Sydney CBD businesses.

Who is actually searching

The CBD and its edges — Barangaroo, The Rocks, Haymarket, Ultimo, Pyrmont, Darlinghurst and Surry Hills — hold a dense mix of professional services, hospitality, retail and corporate head offices. The customer is often an office worker with ten minutes, or a business buyer comparing three suppliers in a browser tab.

• Consultants, accountants and law firms selling to other businesses, where credibility and named people matter more than photography.
• Cafes, bars and restaurants where the site's job is hours, menu, location and booking — and where most of the traffic is a phone on a footpath.
• Clinics, dentists and allied health serving city workers who book in their lunch break.
• Trades and services working across strata buildings, offices and apartments in the city.

What the CBD changes about the site

Location precision matters more here than anywhere else in Sydney. Which building, which entrance, which floor, nearest station, whether there is parking (usually the honest answer is no — name the closest station instead). For city trades, access details matter: loading dock hours, after-hours building access, strata approvals.

Speed matters more too. City searches happen on congested mobile networks on the move, and a page that takes five seconds to appear has already lost to the next result.

Competition is dense, so specificity wins. “Commercial lawyer in Sydney CBD” is a crowded term; “shareholder dispute lawyer” is winnable and the enquiry is worth more.